Ms. Lauryn Hill is the creative force behind her very first fashion ad dubbed American Soul Since 1830 which was created for Woolrich. Starring the iconic singer, the fashion label's Fall/Winter 2018 campaign showcases a selection of custom pieces that reference the musician's early days in the industry while residing in New York. Hill told British Vogue that she has been customizing her own clothing for a while now and came up with 30 sketches of jacket designs. Some examples include the Silverton coat that features the 'Miseducation of Lauryn Hill' album artwork and the arctic parka that sees jewels and text print on the shoulder and sleeves.
Additional pieces from the range include workwear, denim, and outerwear to prepare for the colder seasons to come. All of these pieces boast the label's signature check design. The ad campaign returns to New York's own Harlen theater and Washington Heights. The Ms. Lauryn Hill x Woolrich Fall/Winter 2018 collection will be available later this year in North America and Europe.
Image Credit: Jack Davison
Why This Trend Is Growing
- Celebrity-designed Fashion Campaigns
- Opportunity for other fashion brands to collaborate with influential celebrities to create custom designed collections that resonate with their fanbase.
- Personalized Outerwear
- Potential for brands to offer customizable options for consumers to create unique outerwear pieces that reflect their personal style.
- Nostalgic Fashion Revival
- Opportunity for brands to tap into nostalgia by referencing iconic musicians and their early days in the industry for inspiration in fashion campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can explore collaborations with musicians, actors, and other celebrities to create unique custom-designed collections.
- Retail
- Retailers can invest in technologies that allow customers to personalize and customize their outerwear purchases.
- Entertainment
- Entertainment companies and brands can tap into nostalgia by creating campaigns that reference iconic figures and moments in music history.
