Woolrich introduces it's new The Outsiders collection that is designed for the Fall/Winter 2022 season to celebrate its admiration of nature and Americana culture. The outerwear range is packed with styles that can withstand the harsh cold seasons along with some seasonal transition silhouettes as well.
The capsule is made up of designs such as puffer coats, denim options, knitwear, shirts, and utility trousers. The color palette stems from hues of white, orange, green, black, and beige. The vibrant range of goods is designed to bring vibrancy to the more dull seasons of the year. A notable item in the capsule is the Flannel Check Cruiser Shirt made from herringbone cotton and lined with fake pearl buttons.
Image Credit: Woolrich
What's Driving This Trend
- Nature-inspired Outerwear
- Opportunity for eco-friendly and sustainable materials to be incorporated into outdoor apparel designs.
- Transitional Season Silhouettes
- An opportunity to create more versatile pieces that can be worn during seasonal transitions, providing consumers with more bang for their buck.
- Vibrant Winter Collections
- Opportunity for bright and bold color palettes to become more prevalent in winter fashion design, offering consumers an alternative to traditional muted tones.
Who This Affects Most
- Outdoor Apparel
- Innovation opportunities lie in creating designs that can protect against extreme weather conditions while still being eco-friendly and sustainable.
- Fashion
- Fashion designers can leverage the trend of incorporating more transitional season silhouettes in their collections to cater to consumers' changing climate needs.
- Retail
- An opportunity for retailers to offer more unique and vibrant winter collections that will better cater to consumers' desires for bright and trendy outerwear all-year-round.
