Affresol Thermo Poly Rock is the brainchild of Welsh businessman Ian McPherson. The structural material uses any plastic waste including those plastics that cannot be recycled by other methods. The waste plastic is ground and fused together with a cold set resin. The end product is waterproof, fire retardant, won't rot and has a high insulation value.
The Welsh Assembly Government backed Affresol's efforts. The company has set a target of 3,000 homes in the next three years with each home diverting 40,000 tons of waste from landfills. The cost is about $60,000 to $75,000 per planned unit.