AerClub is a rewards program, introduced by Irish airline Aer Lingus, that represents a leap forward from the airline's old Gold Circle Club rewards scheme.
This program was designed taking into account and feedback of Aer Lingus members, and is intended to appeal to customers in a wider variety of ways.
What's unique about AerClub is that it doesn't merely reward members with points for flying with Aer Lingus and partner airlines -- it also gives them the opportunity to gain rewards for non-airline-related purchases from a whole raft of brands spanning the hotels, car rental and retail industries. Partner brands are located all over Ireland, elsewhere in Europe and even in North America, making them available to many. This alone will help Aer Lingus expand its reach and foster customer loyalty and engagement from far and wide.
Key Themes Behind This Trend
- Customer Rewards Programs
- Companies can improve customer loyalty by expanding rewards programs beyond airline purchases.
- Collaborative Partnerships
- Partnering with non-airline related brands can create opportunities to expand customer reach and loyalty.
- Tailored Customer Experiences
- Designing reward programs based on customer feedback can lead to more personalized experiences and greater engagement.
Where This Applies
- Airlines
- Airlines can update rewards programs to increase customer engagement and loyalty.
- Hotels and Accommodations
- Hotels and accommodations can expand their customer reach by partnering with airlines to offer rewards for non-airline related purchases.
- Retail
- Retailers can drive customer loyalty by partnering with airlines to offer rewards for non-airline related purchases.
