Tinder's First Ad Video Celebrates Bud Light as the Life of the Party

 - Apr 3, 2015
References: gotinder & mashable
Popular hook-up app Tinder has launched its first ad video in partnership with Bud Light, a union that can only be described as a "match made in heaven."

Tinder users will see the ad after they swipe through their first few matches. It features the Spring Break spirit of young people drinking and having a good time, all the while mimicking the style of Tinder's most revolutionary feature: the swipe.

Tinder's head of global brand solutions, Alexis Ginas, says of the partnership: "We're thrilled to work with Bud Light as we introduce opportunities for brands to connect with our global community. The Bud Light campaign is a unique and fun experience for Tinder users that fits seamlessly into the platform."