43Oz Studio was faced with the challenge of coming up with a label that could go with an already elaborate bottle design. They needed to invent something that complemented the shape and size of the bottle, yet did not take away from its decorative elements.
An illustrative leaf was the result of these efforts, which paired nicely with the design elements already present on the bottle, and did not take away from these features. The color of the leaf changes depending on what kind of wine it is, but overall it adds a nice touch of simplicity and originality to the bottle, which is exactly what 43Oz Studio was going for.
Perhaps the development of interestingly shaped bottles will continue in the wine industry (making it more challenging for branding experts)!
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