Nintendo's new 3DS XL Super NES Edition hopes to entice fans of the original Super NES by incorporating its design in its modern handheld gaming console. Sporting the iconic gray and purple color scheme, the 3DS XL Super NES Edition will be instantly recognizable to any Nintendo fan who grew up with classic Nintendo consoles. Initially launched exclusively in Europe, this new release in the US comes through a partnership with Amazon.
The resemblance to the classic console is even echoed in the packaging of the 3DS XL Super NES Edition, which closely resembles the original packaging used for the Super NES. In additions to its retro design, the redesigned handheld console comes with a download code for an original copy of Super Mario Kart available on the modern device.
Image Credit: Nintendo
Why This Trend Is Growing
- Nostalgia-inspired Game Consoles
- Opportunity to tap into consumers' love for nostalgia by creating game consoles with design elements reminiscent of classic gaming consoles.
- Iconic Color Schemes
- Potential for incorporating recognizable color schemes from iconic products to create a sense of familiarity and appeal to brand loyalists.
- Retro Packaging
- Opportunity to recreate vintage packaging designs to evoke nostalgia and enhance the overall product experience.
Industries Being Reshaped
- Gaming
- Disruptive innovation opportunity lies in incorporating nostalgic design elements into modern gaming consoles to target consumers seeking a blend of nostalgia and cutting-edge technology.
- E-commerce
- Opportunity to partner with online retailers like Amazon to exclusively launch and distribute special edition products, expanding customer reach and generating buzz.
- Consumer Electronics
- Creating products with retro designs and features can tap into the growing consumer demand for unique and nostalgic experiences, positioning brands ahead of the competition.
