Rebecca Romijn is that latest celebrity to give birth to twins, but the rise in twins, triplets and other multiple births seems to be skyrocketing. Whether these increased multi-births are related to in-vitro fertilization or pure coincidence, one thing is for sure: there’s a whole new niche to innovate for.
The cluster below highlights some of the stories about twins and innovations for parents with multiple babies. If you ask moms of twins like Angelina Jolie and Rebecca Romijn, they’ll remind you that designs for two are twice as nice!
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 36%
Freshness 8%
