From Sultry 90s Swimwear to Cutout Monokinis

 - Jul 18, 2010   Updated: Jun 8 2011
The heat in North America has arrived, and many of us sit at our desks and dream of the beach all day long. Alas, seaside vacations may not be in the cards for us all but at least you can drift off in this collection of steamy swimwear shoots.

From sultry 90s swimwear to cutout monokinis, these swimwear shoots will have you sweating even more.

Implications - Swimwear does not sell itself, and it would seem that the more risqué the photo-shoot, the more public attention drawn to the collection and the more sales made. Swimwear shoots and campaigns give truth to the adage "sex sells" and the steamier the shoot, the higher the interest in the product.