Swimwear brand Sunset has created a sizzling advertorial for its line of elegant, pool-ready fashions. The Sunset 2010 campaign features model Tugce Kazaz, styled by Merve Arslan, in a variety of glamorous gowns and swimsuits including a gorgeous ink blue gown, sequined bikini and slick black one-piece.
Photographed by Koray Birand, with hair by Ibrahim Zengin and makeup by Cigdem Yartasi, the Sunset 2010 campaign offers a look at what it would be like to have nothing to do but lounge poolside wearing your most expensive swimwear.
Key Themes Behind This Trend
- Poolside Glamor
- Businesses can develop new lines of elegant pool-ready fashion to cater to the growing popularity of poolside lounging.
- Sequined Swimwear
- Companies can create unique, sequined swimwear to add sparkle and fun to traditional swim fashion.
- Inky Summer Gowns
- Brands can promote elegant and comfortable summer gowns as a stylish alternative to traditional swimwear.
Where This Applies
- Swimwear Industry
- Swimwear brands can incorporate new and fashionable designs into their collections to keep up with evolving consumer preferences.
- Fashion Industry
- Luxury fashion designers can explore the poolside fashion trend and create unique and glamorous collections that cater to luxury clientele.
- Beauty Industry
- Beauty companies can develop summer-inspired makeup and hair looks to complement the rising poolside lounging trend and complement pool-ready fashion.
