I'm obsessed with this vintage-styled pin-up swimwear from For Luna. With feminine skirts, high waists and full-coverage bottoms, For Luna's swimwear flaunts your curves and disguises figure flaws you'd rather keep under wraps.
Best of all, For Luna's swimwear is chic, not frumpy--poolside fashion you'll be proud to flaunt. This UK-based brand is an offshoot of La Magia. Check out some other retro swimsuit collections below.
Implications - Women are more body conscious than ever before. This is the direct result of media of all kinds creating a standard of beauty that women feel they need to live up to. Products that make women less ashamed of their bodies will find success.
What's Driving This Trend
- Vintage-styled Swimwear
- There is an opportunity to create more vintage-styled swimsuits that are flattering to various body types while still looking fashionable.
- Body Positive Swimwear
- There is an opportunity to create more swimwear that promotes body positivity and helps women feel confident in their own skin.
- Full-coverage Swimwear
- There is an opportunity to create more full-coverage swimwear that appeals to women who want to cover certain areas of their bodies while still being stylish.
Who This Affects Most
- Fashion
- Fashion companies can create innovative and fashionable swimwear that appeals to women of all body types and promotes body positivity.
- Retail
- Retail companies can create marketing campaigns that highlight body positive swimwear and promote self-confidence in women.
- Media
- Media companies can create content that promotes body positivity and highlights the importance of embracing all body types, including in swimwear.
