‘Every Body is a Hot Body’ in Glamour magazine. The uplifting and inclusive message is what the magazine’s June 2010 cover, featuring models Alessandra Ambrosio, Crystal Renn and Brooklyn Decker all about. Though Renn is the only “full figured” model featured, it’s an admirable effort for a swimsuit feature to highlight body types and be a little more realistic in their portrayal.
Photographer Matthias Vriens-McGrath captured ‘Every Body is Hot Body’ in Glamour which features a stunning and brightly coloured array of bikinis and one-pieces.
What's Driving This Trend
- Body Positive Fashion
- Opportunity for swimwear brands to embrace inclusivity and feature diverse body types.
- Realistic Portrayal of Beauty
- Opportunity for the fashion industry to showcase more realistic representations of women's bodies.
- Inclusive Marketing Campaigns
- Opportunity for brands to create marketing campaigns that celebrate and empower women of all sizes.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity for swimwear brands to cater to diverse body types.
- Photography
- Opportunity for photographers to capture more diverse and realistic beauty in fashion editorials.
- Advertising
- Disruptive innovation opportunity for brands to challenge traditional beauty standards in their marketing campaigns.
