Orange-Eyed Swim Sirens

Electrifying Makeup and Swimwear in 'Pool Party' for Vogue Beauty

Japanese model Tao Okamoto is turned into a colourful siren by famous makeup artist Francois Nars (who also doubles as photographer) in Pool Party for Vogue Beauty. The beauty editorial is featured in the latest issue of Vogue Nippon.

Okamoto, who is normally known for her severe, short bowl cut, is seen sporting a long orange wig, porcelain skin and electric eyeshadow. In order to complete the Pool Party transformation, Okamoto wears bathing suits by Patti Wilson.

Electrifying Makeup
Beauty industry can innovate by exploring electric hues and bold color schemes into their products.
Colorful Wigs
Wig industry can create a new product line of colorful wigs for people to explore and change their looks creatively.
Editorial Photoshoots
Photography industry can explore creating editorial photoshoots that can creatively showcase talents and fashion trends.

Who This Affects Most

Beauty
Beauty industry can innovate by exploring electric hues and bold color schemes into their products.
Wigs
Wig industry can create a new product line of colorful wigs for people to explore and change their looks creatively.
Fashion
Fashion industry can look into creating new swimwear designs that embody bold and electric colors.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 69%
Freshness 8%

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