While Guess went for a blonde beehive look with model Franziska Frank in their S/S 09 ads, their swimwear, bags and footwear ads are all about brunette-glam.
Photographed by Yu Tsai, the ads feature model Irina Shayk looking like a James Bond character with looks that could kill.
The ads feature the latest pieces from the Guess Spring/Summer 2009 collection.
Model Irina Shayk is a regular in the coveted Sports Illustrated Swimsuit issue.
Implications - Consumer demand for sexual imagery is still high. As such, fashion spreads are continuing to utilize attractive models to sell their wares. Corporations looking to produce effective advertising campaigns may consider hiring models that are attractive to the company's targeted demographic.