From Post-It Power PSAs to Interactive Advergames
Armida Ascano — November 21, 2010 — Pop Culture
Stop-motion marketing is becoming increasingly popular in the realm of advertising. Stop-motion marketing is a way of instantly instilling creativity and originality into a viral video or commercial.
This technique suits an array of subjects, from racy content to peculiar PSAs. See these and more stop-motion marketing campaigns above.
Implications - With the simple often being the most effective, companies are taking this concept and integrating it into their marketing techniques in an interesting way. The focus on process is a clear one when it comes to stop-motion, as the final product often appears effortless while its production is definitely a difficult procedure. It is the simplistic concept behind stop-motion videos, however, which appeals to the viewing audience, proving that this is an effective method of selling for companies.
This technique suits an array of subjects, from racy content to peculiar PSAs. See these and more stop-motion marketing campaigns above.
Implications - With the simple often being the most effective, companies are taking this concept and integrating it into their marketing techniques in an interesting way. The focus on process is a clear one when it comes to stop-motion, as the final product often appears effortless while its production is definitely a difficult procedure. It is the simplistic concept behind stop-motion videos, however, which appeals to the viewing audience, proving that this is an effective method of selling for companies.
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