The Outlaw Freelancers are famous for their hand crafted T-Shirt art and they are now translating these old school graphic techniques into videos. The first video in the series is called the 'Outlaw Freelancers 56sec Tee.'
“After spending so many years behind a computer, we felt we had to break away. Graphic art is becoming so busy and overworked… We really wanted to bring back simplicity,” says Arvid Skaldmaer, Outlaw Freelancer and Co-Mythical Founder.
The t-shirt brand wanted to move away from popular 3D and CGI animation. According to Gunnhild Oyehaug, another Co-Mythical Founder, "Stop frame animation just feels so much more honest!"
Outlaw Freelancers is a premium menswear fashion and art brand based in Amsterdam, The Netherlands, which will be launching in selected boutiques this summer. Keep an eye out for them!
Key Themes Behind This Trend
- Hand-crafted Videos
- Exploring the use of old-school graphic techniques to create unique and authentic video content.
- Simplifying Graphic Art
- Returning to the basics of simplicity in graphic art to stand out in a busy and overworked industry.
- Moving Away From 3D Animation
- Embracing stop frame animation as a more honest and captivating alternative to CGI animation.
Where This Applies
- Fashion
- Integrating hand-crafted videos into fashion campaigns to create a more immersive and engaging brand experience.
- Art
- Harnessing the power of stop frame animation to bring art to life in a unique and captivating way.
- Advertising
- Utilizing the simplicity and authenticity of hand-crafted videos to make advertising campaigns more memorable and impactful.
