Better Gift Shop and CDG Joined Forces on a Capsule of Wearables
Toronto-based streetwear label Better Gift Shop and CBD works together on another collection of apparel designs that are designed from an artful perspective. It spotlights the works of Tim Comix, who is Marti Guerrero. He formed the character Time Comix when he was six years old growing up in Mexico City.
Tim is the name that stems from the word Shy, which is "Timido." Through his character, he tells stories of love, hopes, dreams, fear, and more. The silhouettes in the collection include t-shirts, hoodies, and a coach jacket. These are all detailed with Tim's face and an addition CDG branding details merged together. The back of the coach jacket is marked with bold colorful lettering to round it all out.
Image Credit: Peter Sutherland, Better Gift Shop
Tim is the name that stems from the word Shy, which is "Timido." Through his character, he tells stories of love, hopes, dreams, fear, and more. The silhouettes in the collection include t-shirts, hoodies, and a coach jacket. These are all detailed with Tim's face and an addition CDG branding details merged together. The back of the coach jacket is marked with bold colorful lettering to round it all out.
Image Credit: Peter Sutherland, Better Gift Shop
Trend Themes
1. Art-infused Streetwear - Opportunity for artists and designers to collaborate and create unique wearable designs that combine art and fashion.
2. Collaborative Capsules - Opportunity for brands to collaborate with artists to create limited edition collections that create buzz and drive sales.
3. Personalized Graphic Wearables - Opportunity for artists to create custom designs for brands, allowing for unique and personalized collections for customers.
Industry Implications
1. Fashion - Incorporating art and design into streetwear offers a new creative direction and an opportunity for brands to stand out in a crowded market.
2. Art - Collaborating with fashion brands offers artists an opportunity to have their work showcased and potentially reach a wider audience.
3. Retail - Partnering with artists to create limited edition collections can generate excitement and interest among customers, leading to increased sales and brand loyalty.
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