This morbid icon has been represented in just about every category of lifestyle. From fashion to art, skull creations have been dominating every aspect of innovation. While several years ago the skull was a representation of death, its meaning and significance has been drastically changing.
For example, the late Alexander McQueen was one of the first people to introduce the skull icon into high fashion, while pop culture has been transforming skull creations into a lifestyle.
SCORE
3.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 33%
Freshness 8%
