The Alexander McQueen eyewear collection for spring 2010 just proves how much of a genius the late designer was. Instead of featuring gorgeous models, this campaign has gone for a morbid theme and opted for the dead.
Known for his use of skeletons and in-your-face ad campaigns, it really isn't a surprise that the Alexander McQueen eyewear collection is comparable to a work of art. These beautifully digitized images feature the signature snakeskin pattern, a gigantic skull and coveted sunglasses from the house of McQueen.
What Makes This Trend Stand Out
- Morbid Eyewear
- Brands can explore using morbid themes in their eyewear collection campaigns to create unique and memorable marketing experiences
- Digitized Fashion
- Using digital renderings in fashion campaigns can add a futuristic element to the brand and appeal to a tech-savvy customer base
- Artistic Ad Campaigns
- Brands can commission artists to create thought-provoking ad campaigns that showcase their products uniquely
Sectors Adopting This
- Fashion
- Fashion brands can utilize unique themes and stunning visuals to create buzz and attract attention from customers
- Luxury Goods
- The eyewear market particularly for luxury fashion can explore new design themes to create an exceptional customer experience
- Visual Arts
- Visual artists and designers can collaborate to push the boundaries of traditional fashion campaigns and create something truly unique
