The Alexander McQueen Spring 2010 Eyewear Collection is Morbid
Zoe Badley — June 20, 2010 — Fashion
The Alexander McQueen eyewear collection for spring 2010 just proves how much of a genius the late designer was. Instead of featuring gorgeous models, this campaign has gone for a morbid theme and opted for the dead.
Known for his use of skeletons and in-your-face ad campaigns, it really isn't a surprise that the Alexander McQueen eyewear collection is comparable to a work of art. These beautifully digitized images feature the signature snakeskin pattern, a gigantic skull and coveted sunglasses from the house of McQueen.
Known for his use of skeletons and in-your-face ad campaigns, it really isn't a surprise that the Alexander McQueen eyewear collection is comparable to a work of art. These beautifully digitized images feature the signature snakeskin pattern, a gigantic skull and coveted sunglasses from the house of McQueen.
Trend Themes
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Morbid Eyewear — Brands can explore using morbid themes in their eyewear collection campaigns to create unique and memorable marketing experiences
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Digitized Fashion — Using digital renderings in fashion campaigns can add a futuristic element to the brand and appeal to a tech-savvy customer base
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Artistic Ad Campaigns — Brands can commission artists to create thought-provoking ad campaigns that showcase their products uniquely
Industry Implications
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Fashion — Fashion brands can utilize unique themes and stunning visuals to create buzz and attract attention from customers
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Luxury Goods — The eyewear market particularly for luxury fashion can explore new design themes to create an exceptional customer experience
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Visual Arts — Visual artists and designers can collaborate to push the boundaries of traditional fashion campaigns and create something truly unique
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