Watch the Alexander McQueen PUMA 2010 'The Book of Five Rings' Video

 - Jun 11, 2010
References: highsnobiety & youtube
It's incredible how idolized and influential the late Alexander McQueen has become in such a short time. Late last year Puma and Alexander McQueen teamed up with SHOWstudio to organize a competition for young film makers to create the new 'Book of Five Rings' video for the spring/summer 2010 collection.

The winning film maker Sean Capone has created 5 short films that's finally hit the web. Following 'The Book of Five Rings' theme the videos have a classic McQueen feel with skulls, trippy visuals and a 3-D appearance. Be sure to check out the video for the full affect of the collaboration.