It's incredible how idolized and influential the late Alexander McQueen has become in such a short time. Late last year Puma and Alexander McQueen teamed up with SHOWstudio to organize a competition for young film makers to create the new 'Book of Five Rings' video for the spring/summer 2010 collection.
The winning film maker Sean Capone has created 5 short films that's finally hit the web. Following 'The Book of Five Rings' theme the videos have a classic McQueen feel with skulls, trippy visuals and a 3-D appearance. Be sure to check out the video for the full affect of the collaboration.
What's Driving This Trend
- Reality-defying Videos
- Disruptive innovation opportunity: Create immersive and visually stunning videos that challenge the viewer's perception of reality.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporate virtual reality and augmented reality technology to enhance the fashion shopping experience.
- Film
- Disruptive innovation opportunity: Utilize advanced visual effects and 3D technology to create captivating and mind-bending films.
- Sports
- Disruptive innovation opportunity: Combine sports apparel and technology to create interactive and immersive experiences for athletes and fans.
