If riding a bike isn't enough for your self-esteem, then you can ride safely in badass style with this Skull Helmet.
This is perfect for those who think a helmet takes away from their 'cool' factor. The Skull Helmet will both get you attention and keep your head safe.
Check out more cool helmet styles below.
Implications - A product like this appeals to consumers who want their purchases to bring a sense of fun into their life while still offering utility as well. Companies need not be afraid to indulge the more whimsical tastes of their customers, as catering to creative niches before any competitor does is sure to make your brand stand out in that target demographic's minds.