The September 2019 customization trends give customers the liberty to explore their own personal design preferences and practice creativity. A number of product and service offerings gave its respective consumers the option to cater their own goods to themselves.
One of the brands that did this well this month was luxury fashion house Balenciaga and its on-site bag customization. In New York, the house invited a graffiti artist to be on-site and customize iconic bag designs with customers' initials, birthdate, or their first name as a highly personal touch. Another great example this month is by Lettefolk and its Tile Mat. Its customizable doormat is the perfect impression for visitors, enabling timeless and simplistic designs that invite owners to be playful as well.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
