CHACCRA Fights Disposable Culture with Modular Rug Designs
Laura McQuarrie — August 13, 2019 — Art & Design
References: chaccra & prnewswire
Nepal-inspired homewares brand CHACCRA is offering a way for consumers to push back against throwaway culture with its collection of premium handcrafted modular rugs. According to brand founder Sharon Shi, "Our handmade rugs are the antithesis of disposable culture. They are beautifully made and long-lasting, aimed to tap into people's desire for great design pieces, with our modular designs bringing extra flexibility for interior design."
As well as honoring Nepal's crafting tradition and modern design, the Modular Collection appeals to conscious consumers who desire the freedom to put their own stamp on interior environments with high-quality, renewable hemp fibers, Tibetan wool and unconventionally shaped individual pieces.
CHACCRA's new modular rugs are launching at this year's London Design Fair in September.
As well as honoring Nepal's crafting tradition and modern design, the Modular Collection appeals to conscious consumers who desire the freedom to put their own stamp on interior environments with high-quality, renewable hemp fibers, Tibetan wool and unconventionally shaped individual pieces.
CHACCRA's new modular rugs are launching at this year's London Design Fair in September.
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