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28 Beijing Olympics Lessons

Tips for the Rio de Janeiro 2016 Olympics

— October 3, 2009 — Special
Now that Rio de Janeiro has been named the official city for the 2016 Olympics, it's time to start preparing. The 2008 Olympics in Beijing can be a great source of information for the Rio de Janeiro 2016 Olympics.

Beijing faced many hurdles (pun intended) in getting their Olympic bid off the ground. Their trial-and-error can be Rio's lesson guide.

Implications - The Olympics is an event in which the world's best athletes get a chance to shine. It is also a huge opportunity for marketers to gain huge exposure for a product. Companies must pay attention to all the experiences that can happen during the Olympic Games to ensure that in future years they can take the right approach for proper sponsorship and exposure.
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Popularity
Activity
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$38 Billion Olympics
$38 Billion Olympics
China Spends Most, Expects Most Returns
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26
Beijing Olympics Alternative Reality Games
Beijing Olympics Alternative Reality Games
The Lost Ring
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25
Beijing Bible Ban?
Beijing Bible Ban?
Holy Book Restricted at Olympics
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24
Pre-Olympics Culture Coaching
Pre-Olympics Culture Coaching
London Stages Cultural Olympiad
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23
Beijing Olympics Covered by Citizen Journalists
Beijing Olympics Covered by Citizen Journalists
GroundReport in China
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22
Multicultural Event Planning
Multicultural Event Planning
Toilets at 2012 Olympics to Face Away from Mecca
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21
"Chinglish" For Beijing Olympics
"Chinglish" For Beijing Olympics
Chinese English Hybrid Lingo
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20
Gadgets to Bypass The Great Firewall of China
Gadgets to Bypass The Great Firewall of China
Freedom Stick for Beijing Olympics
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19
Once-in-a-Lifetime Trip
Once-in-a-Lifetime Trip
2008 Olympics Package
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18
Top 6 Baby Naming Oddities + 3,500 Chinese Parents Name Kids "Olympics"
Top 6 Baby Naming Oddities + 3,500 Chinese Parents Name Kids "Olympics"
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17
Jackie Chan Sings Olympics Jingle
Jackie Chan Sings Olympics Jingle
We Are Ready
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16
Hindsight Sports Commentary
Hindsight Sports Commentary
Best Beijing Olympics Bloopers
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15
Bejing Olympics Architecture
Bejing Olympics Architecture
Herzog & de Meuron's National Stadium
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14
2008 Beijing Olympics Online
2008 Beijing Olympics Online
How to Watch the Olympics on the Web (Illegally?)
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13
Credit Crunch On Sports, Tourism
Credit Crunch On Sports, Tourism
2010 Vancouver Olympics Tickets Sales May Hurt
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12
Record Breaking Olympics
Record Breaking Olympics
China's Beijing Olympic Games is Most Watched Event EVER
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11
Westernization of Toilets
Westernization of Toilets
Beijing Rethinks Squat Down Washrooms for Olympics
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10
Olympic Video Games
Olympic Video Games
Sega Beijing 2008 Olympics
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9
China Fashion to Hype Beijing Olympics
China Fashion to Hype Beijing Olympics
China International Fashion Week
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8
Beijing 2008 Olympic Games USBs
Beijing 2008 Olympic Games USBs
Lenovo Olympics Collection
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7
Bilateral Amputee Makes Controvercial Bid for Able-Bodied 2008 Olympics
Bilateral Amputee Makes Controvercial Bid for Able-Bodied 2008 Olympics
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6
Animated Advertising For Beijing Olympics
Animated Advertising For Beijing Olympics
BBC Sport's Olympics Monkey
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5
Controversial 2008 Beijing Olympics Ads
Controversial 2008 Beijing Olympics Ads
Benetton: Tibet vs China, 'Victims'
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4
Beijing Olympics on Google Earth
Beijing Olympics on Google Earth
3D Aerials of China
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3
Docked Cruise Ship Hotels
Docked Cruise Ship Hotels
Vancouver 2010 Olympics Opt For Floating Tourism Solution
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2
China Olympics Influence Fashion
China Olympics Influence Fashion
Lucy Liu in Harper's Bazaar
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1
Pre-Olympic China
Pre-Olympic China
70 Innovations Before the Beijing Olympics
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