Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

$38 Billion Olympics

China Spends Most, Expects Most Returns

— August 1, 2008 — Business
China has already invested $38 billion dollars into the Beijing Olympics, putting funds into the construction of 20 new Olympic buildings, the world's largest airport, environmental clean-up, security, advertising and more.

Usually investing in the Olympic games is seen as a "goldmine business opportunity," as Business Today calls it, adding that every Olympic game since 1976 has resulted in profit for the hosting country.

The Beijing government spent about three times as much as was spent on the Athens Summer Olympics in 2004; the Greeks ended up generating a surplus of around $11 million.

The Beijing Olympic Organizing Committee thinks their games will result in a record $30 million in profits, the funds of which will go toward Chinese athletes.

Regardless of spending, this summer's games are certain to be an Olympics to remember. Much of Beijing's funding has gone into air pollution control, but media updates don't report any significant changes.

Perhaps what they should do with their $30 million is invest in smog suits for their athletes, or for future tourists instead...






Trend Themes
1. Investing in Olympic Games - Opportunity for businesses to capitalize on the growth and profitability of hosting major sporting events like the Olympics.
2. Environmental Clean-up - Potential for innovative solutions and technologies to address air pollution and other environmental challenges in major cities.
3. Record Profits From Olympics - Opportunity for host countries to generate substantial profits from hosting the Olympics and reinvest those funds into sports development.
Industry Implications
1. Sports and Event Management - Disruptive innovation opportunities in designing and organizing major sporting events with a focus on sustainability and profitability.
2. Environmental Technology - Opportunities for companies to develop and implement innovative solutions for air pollution control and environmental clean-up in urban areas.
3. Sportswear and Protective Gear - Potential for disruptive innovation in developing advanced sportswear and protective gear to combat air pollution and enhance the performance of athletes.
1.6
Score
Popularity
Activity
Freshness