Sega is getting into the summer Games action by featuring Olympic athletes in upcoming video games. The new Beijing 2008 Olympics video game which drops on June 24th, simulates over 35 Olympic competitions and some of them feature USA medal hopefuls Amanda Beard, Tyson Gay, Nastia Liukin and Reese Hoffa. Sega has released the game box art featuring the four aforementioned athletes.
Implications - Youth consumers are continually seeking to differentiate themselves from their peers. As a result, they seek out niche interests to express their individuality. Companies should consider other cultures as fodder for potential niche interests and doing so will foster a deeper connection with this highly valuable demographic.
Olympic Video Games
More Stats +/-
Art-Showcasing Flower Shops
Interactive Magazine Ads
Vibrant Eye Shadow Sets
Artist-Designed Fashion Headquarters
Convertible Summer Shoes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Sega Beijing 2008 Olympics
- By: lourdes sanchez bayasApr 22, 2008 Updated: Jun 8 2011