Sometimes a product doesn’t quite live up to its hype, like the iPhone 3G; other times, it’s a person who disappoints, like the UFC’s Anderson Silva. It’s the job of a public relations and marketing department to build buzz, but when the product or person doesn’t live up to its gilded reputation, its audience impact is infinitely worse.
In last night’s UFC middleweight championship, Anderson Silva seemed more content to please and engage the crowd than to fight his opponent Patrick Cote. Cote threw an odd punch, and in doing so sustained a knee injury that ended the fight and gave Anderson Silva the win--a completely anticlimactic waste of time.
The products and people below are every bit as disappointing as Anderson Silva was last night in some way. Some of these stories aren’t the least bit historically relevant--after all, who really cares that Lindsay Lohan converted to Judaism? However, some of these Herculean marketing efforts were worth their expense.
From Anderson Silva to the iPhone
The Telephone Tree
WaMu and Mega US Bank Failures Will Impact Innovation and Consumer Mindset
Apple Launch Disappoints
Germans Not Crazy About iPhone
Viral Marketing Not So Contagious
Jupiter Study Disappoints
Anti-Hype Asymmetrical Advertising
Nomis Football Boots
3G iPhone Failure to Launch
Retrospective of Jobs' Epic Fail
Magazine Images as Fake IDs
Face-Recognition Vending Machines Fail
Shoes Inspired by Failure
The Reebok Struccess Sneaker
HYPE: The Obama Effect
Publicity Stunt to Boost Movie Hype?
Morgan Spurlock Says He Found Osama bin Laden
10 Most Disappointing Tourist Spots
Survey Puts Eiffel Tower At #1
China Fashion to Hype Beijing Olympics
China International Fashion Week
Uber Geek Fashion
T-Shirts That Hype Your Nerdiness
VIP Eco Snubs
Hayden Panettiere Fails to Recruit Young Voters
Massive Hype for (RED) Products Yields Only $11 Million?
Has Victoria's Secret Reinvented the Bra or is it Just Hype?
Vampire Hype Disappoints
'Breaking Dawn' Ends 'Twilight' Saga
Robotic Linda Evangelista Prada Ads
Celebs Fail at Making it Work
Extreme Makeover Home Goes Into Foreclosure
Hype Over Celebrity Religion
Lindsay Lohan Converting to Judaism?