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Has Victoria's Secret Reinvented the Bra or is it Just Hype?

 - Mar 4, 2007   Updated: Jun 23 2011
References: www2.victoriassecret & wireimage
Victoria's Secret has launched Five New Secret Embrace Bras. The launch event took place at the huge two-floor VS store in NYC where four of the gorgeous Victoria's Secret Angels, Karolina Kurkova, Alessandra Ambrosio, Izabel Goulart, and Selita Ebanks, were in attendance. The bras are currently available in stores and online. Take a look of the video promo...

Are these actually new? Or just hype?

Implications - Businesses can garner the attention of consumers by claiming to have developed a product that will render certain aspects of lifestyles easier and more comfortable. Companies that can provide an enhanced experience using the same product will appeal to a wide group of consumers. Between the standard or updated version of a commonly used object, consumers will more likely opt for that which is improved.