Keynote Speaker

Carlos Calderon

Marketing
Articles
45
Views
271,000
Location
Colombia
Member Since
Feb 2007
My personal mantra is catch the next wave before its catch you When all is said and done, you must be aware about world trends.
I'm a marketing guy. I established my professional reputation as a creative product designer, always looking for prospective and innovative ideas.
I am working as a marketing trend visionary for one of the leading global supplier of fragrances, flavorings and raw materials and active ingredients for the perfume, cosmetics and food industries.
Born in Cali; a beautiful city in Colombia and then moved to Bogotá to work in the marketing and trend arena.
Holographic Ads
Holographic Ads
Cheoptics360
Holographic ads are ready to hit us in the eyes. This video features a new technology called Cheoptics360. The technology was released at the end of 2006, but we haven't yet seen any cool applications… MORE
Bizarre Celebrity Memorabilia
Bizarre Celebrity Memorabilia
Doll for Anna Nicole Smith's Memorial
After Anna Nicole Smith’s death people have started creating strange things for her memorabilia such as a doll inspired by the late star. This stunning doll has been customized using a new from the box:… MORE
Prank Gift Giving
Prank Gift Giving
Real Boxes. Fake Products
The Onion Store, offers Gotcha Boxes, Give that special someone a gift that will confuse, disappoint and possibly anger. Give it to them in an Onion GotchaBoxâ„¢. These special gift boxes, printed with… MORE
Healthy Living Concepts
Healthy Living Concepts
Yelo Sanctuary Uses Sleep Therapy
Yelo is an entirely new concept in wellness. It is a sanctuary designed to help urbanites deal with the pressures of modern life through a unique combination of sleep and reflexology therapies. The new… MORE
Bizarre Advertising
Bizarre Advertising
Casino Roulette or Baggage Claim?
Here another creative extraordinary use of ordinary places for advertisers. The Venice Casino uses the Baggage claims at airports for moving ad space to communicate with tourists. Additionally free tickets… MORE
Fine Dining Trends
Fine Dining Trends
Wine That Loves Makes Food Pairing Easy
Now, to select a wine that match your favorite dishes is more easy than ever, the Amazing Food Wine Company has launched a fool-proof line of Wine That Loves, created for consumers who aren't interested… MORE
Snapple Lip Gloss
Snapple Lip Gloss
Creative and themed packaging is often seen in Lip Colour Cosmetics, and recently, in the USA, Lotta Luv released Movie Madness Lip Balm & Lip Gloss Pack comprises ten lip products packaged in a popcorn… MORE
Bochox
Bochox
Chocolate for Wrinkle Relief
Much has been said about the medicinal properties of dark chocolate - it contains anti-oxidants, minerals, and improves mood. But in the USA, Bloomsberry Inc actually packaged their all natural premium… MORE
Make Your Own Perfume with LE LABO Olfatory Kit
Make Your Own Perfume with LE LABO Olfatory Kit
Feel like an excentric perfume designer with your own ikfactory kit. Popularity of this will no doubt be propelled by the new movie Perfume, the Story of a Murderer by Patrick Suskind. With this "Olfactionary"… MORE
USPS Jedi Master Postal Mailboxes
USPS Jedi Master Postal Mailboxes
Postal Service to Celebrate Star Wars
The US Postal Service will help Star Wars celebrate its 30th anniversary by rolling out a cool R2D2 mailboxes. The pictures come from a leaked source. In fact the site USPS Jedi Master site isn't even… MORE
Calvin Klein Targets Technosexuals with Blogger Inspired Fragrance IN2U
Calvin Klein Targets Technosexuals with Blogger Inspired Fragrance IN2U
Calvin Klein is targeting the young blogging and text messaging crowd with a new fragrance called CK in2u and a new social network called What Are You IN2?. The CK in2u bottle, designed by Stephen Burks… MORE
Smoking Gel is the New Cigarrete
Smoking Gel is the New Cigarrete
The Smoking Cessation Gel has been introduced in Germany by Nicogel Continental and in contrast to other smoking cessation products was originally developed as a substitute for cigarettes, but can also… MORE
Organification
Organification
Organic Oreos and Organic Ritz
People seem to go wild for anything organic. The organic trend continues to become more and more mainstream with an increasing number of well known brands turning to organic ingredients. The latest is… MORE
Red Bull Illume
Red Bull Illume
Extreme Sports Photography Competition
Red Bull Illume Image Quest is the first-ever international photography competition that celebrates the world of action and adventure sports. The spirit, the grit, the edgy perfection - that's what we're… MORE
Secret Embrace
Secret Embrace
Has Victoria's Secret Reinvented the Bra or is it Just Hype?
Victoria’s Secret has launched Five New Secret Embrace Bras. The launch event took place at the huge two-floor VS store in NYC where four of the gorgeous Victoria's Secret Angels, Karolina Kurkova,… MORE
Corn Bottles (Not Plastic)
Corn Bottles (Not Plastic)
With the consumption of bottled water more than doubling in the last decade, plastic bottles are blocking up the planet, an increasingly worrying problem. But these environmentally unfriendly containers… MORE
Smokehouse Incense Burner
Smokehouse Incense Burner
The Raucherhauschen or "Smokehouse" is a simple wood incense burner from Germany. Cone incense is placed on a metal plate, lit, and then covered by the "house." Air flows in through the door and fragrant… MORE
Tramontana Supercar
Tramontana Supercar
US$660,000 Order Now...
The Tramontana is already ready for its world debut next 8. March. A.d. TRAMONTANA, the Catalan company that has created it, after years of investigation and development presents the definitive version,… MORE
Prepasted Toothbrush to Go
Prepasted Toothbrush to Go
Most recently, new security rulings have been adopted by the FAA which prohibit tubes of toothpaste from passenger carry-ons. The majority of business travelers use only carry-on luggage in an effort… MORE
Floating Sugar Boats
Floating Sugar Boats
Why Bother with Cubes?
The sugar cubes market is fairly conventional when it comes to shapes, rarely available in any shape other than cubic - although we have seen a few novelties in the past. Now, another romantic shape has… MORE
New Coverflow Visualization in iPod Video
New Coverflow Visualization in iPod Video
According to Gizmodo a firmware update for iPods is coming soon, giving you that same Cover Flow view that you've grown to love in iTunes now. Looks very cool.! MORE
Fishy Desserts
Fishy Desserts
Indulge with Sushi Themed Chocolates
Chocolate is one of the world's most widespread passions. Luxury chocolates are certainly not new to the marketplace, but we are seeing more luxury products appearing on the market in some unexpected ways… MORE
Consumer Driven Campaigns
Consumer Driven Campaigns
Desperate Guys Seek Poolboy Jobs at Playboy Mansion
We have seen a number of consumer driven publicity events lately, where consumers create a blog or some sort of public spectacle in order to get the attention of a corporation. When these consumer driven… MORE
Urban Art Projection
Urban Art Projection
Face of Doom Video Game Projected onto Decrepit Sarajevo Hotel
In the heart of Sarajevo is a decrepit hotel called Hotel Europa which is now the backdrop of urban art projection. Specifically, images from the Doom Video Game are being projected on the crumbling old… MORE
Extraordinary Vista Brand Experience at JFK
Extraordinary Vista Brand Experience at JFK
'WOW starts now' is the introductory tagline presented by Microsoft for their new Windows Vista's multi-sensory brand experience at the American Airlines terminal JFK. The Vista experience created by the… MORE
Fake Movie Trailers
Fake Movie Trailers
Hammer & Coop Movie is Really a Mini Advertisement
It looks like an action packed sexy movie trailer, but really its an advertisement for a Mini Cooper. MORE
Monster Fashion
Monster Fashion
Cibeles Runway Full of Models With Bizarre Looks
A new wave of bizarre looks seems to be the path to getting international attention. These shocking photos are from the runway Cibeles in Spain this week... telling "kitsch" story is the source of inspiration… MORE
Sushi Cannibalism Party
Sushi Cannibalism Party
Bizarre Eating Rituals
Pleasure comes in many forms, but have you ever imagined eating sushi from inside of a human body? I know I haven't--but it seems that some people have, as seen in this Sushi Cannibalism Party. Ah, the… MORE
Hanger Advertising
Hanger Advertising
EcoHangers Bring Ads to Your Closet
EcoHangers are a new invention for in-home advertising. The hangers are made from recycled paper and support the environment by replacing wire hangers with far more environmentally friendly ones. They… MORE
Pantyhose for Men
Pantyhose for Men
French Company Launches new Line
A French company, Gerber Paris, has introduced a new pantyhose line for men.  If you’re looking, you can pick up a pair of panty host for men in France. MORE
No Tool Assembly
No Tool Assembly
Cool Furniture Assembles in Minutes
The InModern furniture collection requires no hardware. That means no screws, bolts, nuts or glue to assemble the smart product. It allows you to assemble your furniture in a matter of minutes which is… MORE
Ice Cream Vans Get a Makeover
Ice Cream Vans Get a Makeover
In the midst of quickly changing time and information age, perhaps one finds peace and nostalgia in things they were familiar with when they were small. This cool idea from a guy in the UK, is a reinvention… MORE
iPod Bikini
iPod Bikini
Did Apple Buy Product Placement in the Sports Illustrated Swimsuit Issue?
Marketing iPod with Sports Illustrated bikini pictures? Adrants suggests that, “You can’t buy publicity like the kind that comes with an appearance in the Sports Illustrated Swimsuit issue.” But can… MORE
Bacon Bandages
Bacon Bandages
Sexy and Delicious
When I saw this picture, I was surprised about to see a bacon strips cut to look like small slabs of bacon in a bandages box? who wana use this bizarre stuff? Well, think, bandages are one of those categories… MORE
Alfa Romeo 8C Scoops Top Design Award
Alfa Romeo 8C Scoops Top Design Award
The new Alfa Romeo 8C has been voted the Production Car of the Year. Why? It's hot. MORE
Bikini's College
Bikini's College
Learning Made Sexy
A new site, Bikini's College, aims to provide an interactive guide to international flirting. It's getting a lot of coverage from major sites, including Ad Rants. MORE

Featured Ideas

Make Your Own Perfume with LE LABO Olfatory Kit
Make Your Own Perfume with LE LABO Olfatory Kit
Feel like an excentric perfume designer with your own ikfactory kit. Popularity of this will no doubt be propelled by the new movie Perfume, the Story of a Murderer by Patrick Suskind. With this "Olfactionary"… MORE
Prepasted Toothbrush to Go
Prepasted Toothbrush to Go
Most recently, new security rulings have been adopted by the FAA which prohibit tubes of toothpaste from passenger carry-ons. The majority of business travelers use only carry-on luggage in an effort… MORE
USPS Jedi Master Postal Mailboxes
USPS Jedi Master Postal Mailboxes
Postal Service to Celebrate Star Wars
The US Postal Service will help Star Wars celebrate its 30th anniversary by rolling out a cool R2D2 mailboxes. The pictures come from a leaked source. In fact the site USPS Jedi Master site isn't even… MORE
iPod Bikini
iPod Bikini
Did Apple Buy Product Placement in the Sports Illustrated Swimsuit Issue?
Marketing iPod with Sports Illustrated bikini pictures? Adrants suggests that, “You can’t buy publicity like the kind that comes with an appearance in the Sports Illustrated Swimsuit issue.” But can… MORE
Fake Movie Trailers
Fake Movie Trailers
Hammer & Coop Movie is Really a Mini Advertisement
It looks like an action packed sexy movie trailer, but really its an advertisement for a Mini Cooper. MORE
Tramontana Supercar
Tramontana Supercar
US$660,000 Order Now...
The Tramontana is already ready for its world debut next 8. March. A.d. TRAMONTANA, the Catalan company that has created it, after years of investigation and development presents the definitive version,… MORE
No Tool Assembly
No Tool Assembly
Cool Furniture Assembles in Minutes
The InModern furniture collection requires no hardware. That means no screws, bolts, nuts or glue to assemble the smart product. It allows you to assemble your furniture in a matter of minutes which is… MORE
Extraordinary Vista Brand Experience at JFK
Extraordinary Vista Brand Experience at JFK
'WOW starts now' is the introductory tagline presented by Microsoft for their new Windows Vista's multi-sensory brand experience at the American Airlines terminal JFK. The Vista experience created by the… MORE
Ice Cream Vans Get a Makeover
Ice Cream Vans Get a Makeover
In the midst of quickly changing time and information age, perhaps one finds peace and nostalgia in things they were familiar with when they were small. This cool idea from a guy in the UK, is a reinvention… MORE
Monster Fashion
Monster Fashion
Cibeles Runway Full of Models With Bizarre Looks
A new wave of bizarre looks seems to be the path to getting international attention. These shocking photos are from the runway Cibeles in Spain this week... telling "kitsch" story is the source of inspiration… MORE
Red Bull Illume
Red Bull Illume
Extreme Sports Photography Competition
Red Bull Illume Image Quest is the first-ever international photography competition that celebrates the world of action and adventure sports. The spirit, the grit, the edgy perfection - that's what we're… MORE
Hanger Advertising
Hanger Advertising
EcoHangers Bring Ads to Your Closet
EcoHangers are a new invention for in-home advertising. The hangers are made from recycled paper and support the environment by replacing wire hangers with far more environmentally friendly ones. They… MORE
FlyLite
FlyLite
New Service Packs Your Bags and Delivers to Your Destination
A new company called FlyLite has come out with an interesting concept that lets people travel with ease. To become a member of FlyLite you have to pay a hefty $500 fee and an extra $100 per trip you take… MORE
Urban Art Projection
Urban Art Projection
Face of Doom Video Game Projected onto Decrepit Sarajevo Hotel
In the heart of Sarajevo is a decrepit hotel called Hotel Europa which is now the backdrop of urban art projection. Specifically, images from the Doom Video Game are being projected on the crumbling old… MORE