EcoHangers Bring Ads to Your Closet
Carlos Calderon — February 18, 2007 — Marketing
References: hangernetwork & springwise
EcoHangers are a new invention for in-home advertising. The hangers are made from recycled paper and support the environment by replacing wire hangers with far more environmentally friendly ones. They also supports US manufacturing jobs across the country.
Implications - According to Hangernetwork, over 3.5 billion wire hangars find their way into American landfills every year. Despite their innocuous makeup and frame, the fact that they are made of steel makes them a major nuisance to deal with. These EcoHangers, however, seek to change all that by being completely biodegradable. Coupled with the fact that they are made from recyclable material, this makes them far more eco-friendly than their traditionally metallic counterparts.
Implications - According to Hangernetwork, over 3.5 billion wire hangars find their way into American landfills every year. Despite their innocuous makeup and frame, the fact that they are made of steel makes them a major nuisance to deal with. These EcoHangers, however, seek to change all that by being completely biodegradable. Coupled with the fact that they are made from recyclable material, this makes them far more eco-friendly than their traditionally metallic counterparts.
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