Here another creative extraordinary use of ordinary places for advertisers. The Venice Casino uses the Baggage claims at airports for moving ad space to communicate with tourists. Additionally free tickets for the casino get shared to the tourist.
Implications - Creative advertising initiatives like this are fun and offer a unique break from the mold that consumers definitely respond to. Instead of merely preaching about products or explaining them (which has the potential to lose the target audience's interest in the process), advertising efforts like this inspire curiosity and a sense of wonder that proves irresistible to those who see them. Any company looking to make an impression can benefit from this straightforwardly effective type of strategy.
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Casino Roulette or Baggage Claim?
- By: Carlos CalderonMar 30, 2007 Updated: Mar 31 2011