Real Boxes. Fake Products
Carlos Calderon — March 30, 2007 — Unique
References: store.theonion & neatorama
The Onion Store, offers Gotcha Boxes, Give that special someone a gift that will confuse, disappoint and possibly anger. Give it to them in an Onion GotchaBoxâ„¢. These special gift boxes, printed with fake product graphics and descriptions, hold your actual gifts inside. The victim/recipient will congratulate you (eventually) for providing them an utterly perplexing and wonderfully humbling moment. GotchaBox box set includes one each of the following: USB Toaster, Make-Your-Own Umbrella Kit, Salt Of The Month Club
Trend Themes
1. Fake Product Pranks - Opportunities for creating prank products that can be packaged as real products and given as gifts.
2. Humorous Gift Giving - Trends towards giving gifts that induce laughter and perplex recipients.
3. Experiential Gifting - Shift towards gifting experiences over material items, such as gifting a prank GotchaBox.
Industry Implications
1. E-commerce - Opportunities for e-commerce stores to offer a dedicated category of prank gift products.
2. Entertainment - Opportunities for entertainment companies to create viral marketing campaigns by offering prank products.
3. Consumer Goods - Opportunities for consumer goods companies to invest in creating false products specifically for prank gift giving purposes.
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