Yelo is an entirely new concept in wellness. It is a sanctuary designed to help urbanites deal with the pressures of modern life through a unique combination of sleep and reflexology therapies. The new spot on West 57th Street is getting New Yorkers to take a load off - in the purely holistic sense.
Implications - Consumers now are more concerned with their health than ever before. This direction in consumer attitude and preferences is giving rise to health-focused products and services including wellness spas like this one. As getting a good night's rest is one of the key factors in living a healthy life, products that promote or assist in sleep will receive positive attention from today's stressed-out population.