November 2017 toy trends reveal the diversity of options that children now have in deciding the hobbies or interests they would like to pursue.
One such example is the Lottie Wildlife Photographer Doll, which has been designed with a cochlear implant in the doll's ear. The doll is the perfect gift for children with hearing impairments, and works to mitigate the issue of a lack of diverse representation among children's toys.
As coding becomes an increasingly important skill for people to have, it is understood that it's best for children to learn various computer languages – as starting early ensures that the skills are better able to develop. Primo Toys is helping to engage children as young as three years old, with a pop-up in New York that teaches them basic coding skills.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
