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24 Levi's Branding Initiatives

From 90s Puppet Icons to Denim Dogs

— May 12, 2011 — Fashion
Levi's is a leading apparel company whose branding strategy has recently shifted from just relying on being one of America's oldest and most-trusted jean manufacturers to being viewed as a leading corporation. With innovative products that incorporate their denim duds, such as denim netbooks, the Levi's brand is breaking through the clutter and frequenting the consumer's mind.

Levi's has also moved towards selling products that are considered collectible for those consumers who have a strong brand preference for the denim company. From denim dogs to canned jeans, Levi's branding has become innovative. Additionally, publicity stunts such as their portable closets and corporate social responsibility has made Levi's more popular than ever.
6.4
Score
Popularity
Activity
Freshness
24
Back Pocket Packaging
Back Pocket Packaging
Levi's Denim-Inspired Body Products for Men Designed by Lama Khayyat
<
23
Crowdsourced Clotheslines
Crowdsourced Clotheslines
Levi Strauss Contest 'Care to Air' Design a Clothesline Challenge
<
22
Denim-Branded Hotels
Denim-Branded Hotels
Ace Hotel and Levi's Team for Suite 501
<
21
Art-Inspired Denim
Art-Inspired Denim
Damien Hirst Designs for Levi's
<
20
90s Puppet Icons
90s Puppet Icons
Levi's Flat Eric to be Resurrected in Short Film
<
19
Nifty Niche Denim
Nifty Niche Denim
Levi's Commuter Series is Designed With the Urban Cycler in Mind
<
18
Denim Netbooks
Denim Netbooks
Levis Helps Launch the Limited Edition LG X120 Notebook
<
17
Men's Disco Denim
Men's Disco Denim
Levi's Fenom U.E. Navy Disco Decoration 505 Jeans with Swarovski Crystals
<
16
Backwards Commercials
Backwards Commercials
Levi's: Onion Peel
<
15
HIV/AIDS Awareness Fashion
HIV/AIDS Awareness Fashion
Levi's ‘69 Com Camisinha'
<
14
Street Cred Denim
Street Cred Denim
The Obey and Levi's Clothing Merger Will Make You Empty Your Wallet
<
13
Denim Snowboard Pants
Denim Snowboard Pants
Moutain Gear Wrapped in the Super Nova Box from Levi's and 686
<
12
Portable Closets
Portable Closets
Innovative Levi's Storage Folds Under the Bed
<
11
Distressed Fashion Factories
Distressed Fashion Factories
Tattered Jeans High on Kentucky Export List
<
10
Denim Dogs
Denim Dogs
Levi's and Cram Jam Chest Create the Uber-Lovable 'Sit Puppy'
<
9
Archived Denim Inspirations
Archived Denim Inspirations
Robert Geller's Vintage Vision for Levi's Jeans
<
8
Graffiti Streetwear Mashups
Graffiti Streetwear Mashups
Krink Levi's Collaboration for Fall/Winter 2009
<
7
Denim-Clad Couples
Denim-Clad Couples
Levi's Chambray by Opening Ceremony is Charming and Sweet
<
6
Canned Jeans
Canned Jeans
Clever Paint Bucket Packaging for Levi's Denim
<
5
Eco-Friendly Niche Denim
Eco-Friendly Niche Denim
Levi's RED Jeans Collection Inspired by Amish Workwear
<
4
Dangerous Denim Ads
Dangerous Denim Ads
Levi's Button Fly Jeans Leave You On the Edge
<
3
Denim Clad Lads
Denim Clad Lads
The Hottest Male Models Highlight the Best Denim in VMan
<
2
Youth Sexvertising To Sell Jeans
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
<
1
Body Painting Editorials
Body Painting Editorials
‘Paint Box' in Muse
<