If everyone could have one wish as to how they would change their apartment, I bet a good majority would choose more closet space. Levi’s has answered that wish in kind with these portable closets. No longer will you have to stuff your t-shirts into a tightly compressed ball as you now can have secondary storage space that you can fold down and slide under your bed.
More viral marketing than actual product launch, I think if enough people catch on to these portable closets, there will be enough demand to start putting them in retail stores. IKEA, eat your heart out.