Levi's Commuter Series is designed to accommodate the needs of today's urban cyclists. In addition to reinforcing most of its garments in the series in strategic areas (e.g crotch and arm pit areas that are traditionally susceptible to tearing), the denim brand has also incorporated a range of new, unique features and elements.
Levi's Commuter Series has reflective material on the inner seam so that when a cyclist rolls up his pant leg, he has an opportunity to increase his visibility on the road. Other features include storage for an iPod and spot for a bike lock.
Levi's Commuter Series represents an intimate understanding of how consumers in a niche market actually use their product. The design is remarkably intuitive in its execution.
Nifty Niche Denim
More Stats +/-
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.