The Obey and Levi's Clothing Merger Will Make You Empty Your Wallet

 - Oct 22, 2009
References: obeyclothing & highsnobiety
They came out with a teaser earlier in the year, now we get to see what the real deal is. The Obey and Levi’s Clothing merger is a hotly awaited launch.

Taking Obey’s street cred and adding in Levi’s long-standing history of quality products and proven market appeal, the clothing produced is epic. The Obey and Levi’s Clothing not only feature t-shirts, but there are also denim jackets, knit shirts and jeans. So basically, this is the best clothing launch ever.