The Obey and Levi's Clothing Merger Will Make You Empty Your Wallet
Robyn Currie — October 22, 2009 — Fashion
References: obeyclothing & highsnobiety
They came out with a teaser earlier in the year, now we get to see what the real deal is. The Obey and Levi’s Clothing merger is a hotly awaited launch.
Taking Obey’s street cred and adding in Levi’s long-standing history of quality products and proven market appeal, the clothing produced is epic. The Obey and Levi’s Clothing not only feature t-shirts, but there are also denim jackets, knit shirts and jeans. So basically, this is the best clothing launch ever.
Taking Obey’s street cred and adding in Levi’s long-standing history of quality products and proven market appeal, the clothing produced is epic. The Obey and Levi’s Clothing not only feature t-shirts, but there are also denim jackets, knit shirts and jeans. So basically, this is the best clothing launch ever.
Trend Themes
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Streetwear-style Mergers — Brands with established streetwear and traditional apparel appeal are joining forces to create innovative collections.
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Collaborative Clothing Lines — Obey and Levi's merger is an example of how two different brands can work together to create a unique product line.
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Premium Denim Products — Obey and Levi's merger combines street style with long-standing history of quality denim products.
Industry Implications
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Apparel Industry — The apparel industry is witnessing a trend of merging brands and creating unique clothing lines.
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Streetwear Industry — The merger of Obey and Levi's highlights a disruption in the streetwear industry with more established brands collaborating.
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Denim Industry — The Obey and Levi's Clothing merger is creating a new category of premium streetwear denim products.
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