Denim Dogs

Levi's and Cram Jam Chest Create the Uber-Lovable 'Sit Puppy'

Cram Jam Chest and Levi’s have joined forces to highlight the opening of the Levi’s Store Shibuya in Tokyo. The creation spawned from the collaboration packs a cute-punch strong enough to melt the heart of Jack Frost during an ice storm after his girl Jacquelin dumped him for the Easter Bunny… on Christmas morning.

The denim piece titled ‘Sit Puppy’ is perfect for anyone who loves denim and dogs, but is allergic to pet dander. Check out more on the Cram Jam Chest and Levi’s pants pooch, and other denim finds, below.

Denim Fashion
Opportunity for disruptive innovation in creating sustainable and allergy-free denim clothing.
Collaborative Marketing
Opportunity for disruptive innovation in partnering with other brands to create unique and lovable products.
Pet-friendly Fashion
Opportunity for disruptive innovation in designing clothing and accessories that cater to pet lovers.

Sectors Adopting This

Fashion Retail
Opportunity for disruptive innovation in incorporating cute and pet-themed fashion items.
Marketing and Advertising
Opportunity for disruptive innovation in creating collaborative campaigns that generate buzz and excitement.
Pet Care Industry
Opportunity for disruptive innovation in developing pet-friendly products that cater to people with allergies.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 32%
Freshness 8%