Artists in the hip hop and rap business know that their lifestyle is about more than just music. With high status, these celebrities realize that fans admire them far beyond their catchy tunes or insightful lyrics. Audiences idolize these stars and want to engage in every aspect of their being, so that they can show their support for the music and feel closer to them. With that has come a series of coveted media exposures, including rapper-starring fashion ads and rapper lifestyle music series.
While creating hype -- or a lack thereof -- surrounding the release of their music, engaging in editorials or branding products, media-based tactics like these work to promote the artists and their idea while uniting fans closer.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 57%
Freshness 8%
