For this DKNY Spring/Summer 2014 campaign, all the coolest kids of fashion were asked to paint the town red, as well as all the other colors. Mikael Jansson shot the ads that include six photos and a video. In the video, rapper A$AP Rocky as well as models Cara Delevingne, Jourdan Dunn, Eliza Cummings and Dylan Rieder are all featured.
The stars of this DKNY Spring/Summer 2014 campaign laugh and smile breezily on location at Times Square. Intercut between the beautiful people smiling are shots of a classic yellow taxi cab being spray painted in multiple colors. While all of this is going down, a censored cut of A$AP Rocky’s big hit ‘Fashion Killer’ is playing in the background.
What Makes This Trend Stand Out
- Fashion-featured Ads
- Opportunity to create advertising campaigns that feature popular figures from the fashion industry, such as rappers and models.
- Colorful Fashion Campaigns
- Potential to develop fashion campaigns that embrace vibrant and unconventional colors, creating a visually stunning experience.
- Music-integrated Fashion Ads
- Possibility to create fashion advertisements that incorporate well-known songs, enhancing the overall impact and appeal.
Sectors Adopting This
- Fashion
- Fashion brands can explore collaborations with popular figures in the music industry, offering unique and fresh marketing opportunities.
- Advertising
- Advertising agencies can leverage the trend of featuring rappers and models in their campaigns to attract attention and create engaging content.
- Music
- Music artists and producers have the chance to collaborate with fashion brands for advertising campaigns, increasing their exposure and reaching new audiences.
