i-D Magazine's 'The Girls and Boys' issue features a cover option for each gender.
The entire issue of the London-based lifestyle publication is dedicated to how self-identified "girls" and "boys" navigate today's world. Representing the boys is Harlem rapper A$AP Rocky, a man best known for loving bad b*tches. Over on the girls' side is Leona "Binx" Walton, the hottest up-and-comer of the modeling world.
Along with the covers, the Pre-Fall 2014 issue features interviews with Walton and Rocky, where they tackle intense topics, such as the way sexuality has evolved in the modern world. The rest of the issue includes interviews with heavy-hitters such as Eliot Sumner, Rei Kawakubo, Mo and many, many more.
What Makes This Trend Stand Out
- Gender Exploration
- More publications and media companies are exploring gender identity and fluidity, which presents a range of marketing and branding opportunities.
- Model Diversity
- There is an increasing push for more diverse models to be represented in highly-visible media campaigns, which could represent an opportunity for newer models of different genders, races and body shapes.
- Celebrity Interviews
- People are becoming increasingly fascinated with getting to know the personal lives of the rich and famous, which presents unique chances to capture consumer attention by introducing products or services used by celebrities.
Sectors Adopting This
- Fashion
- The fashion industry should continue to focus on increasing inclusivity and diversity in runway shows and other campaigns to cater to changing gender and body norms.
- Media
- More publications and media companies should engage in nuanced and respectful discussions of gender identity, sexuality and other sensitive topics to capture niche market shares of readers and advertising partners.
- Consumer Goods
- Consumer goods companies can partner with celebrities or work to highlight the connection between their products and notable figures to generate buzz and market expansion opportunities.
