From Pinchable Beverage Branding to Sun-Bleached Fruit Branding
Michael Hemsworth — February 19, 2014 — Lifestyle
When it comes to health beverages, the best way to ensure freshness is to make them yourself, but with the distinct lack of time to do so in a modern lifestyle leaves many without the ability to consume worthwhile beverages. Here, a collection of prepackaged health beverage varieties are proving that while the soda industry remains plentiful, brands are beginning to offer more veggie and fruit-based beverages on a grander scale to satisfy consumer demand.
It's interesting to mark the evolve of beverage marketing, as prior to the past few decades the concept of prepackaged drinks was relatively foreign. Today, consumers demand a quick, satisfying means to quench thirst while also gaining some sort of nutritional benefit, whether it be positive or negative. As more schools ban sodas and consumers continue to crave refreshment, the health beverage market will continue to expand into new and unexpected territory.
It's interesting to mark the evolve of beverage marketing, as prior to the past few decades the concept of prepackaged drinks was relatively foreign. Today, consumers demand a quick, satisfying means to quench thirst while also gaining some sort of nutritional benefit, whether it be positive or negative. As more schools ban sodas and consumers continue to crave refreshment, the health beverage market will continue to expand into new and unexpected territory.
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