Versatility and flexibility are two main concerns when it comes to gym workouts targeting females. Of course, working up a sweat is a given. With so many unique fitness experiences being introduced on what seems like a daily basis, it should come as no surprise that women would be interested in trying out as many as they can.
Whether that means introducing these gym workouts in a traditional setting or creating boutique destinations that focus primarily on these 'fads,' it's important that women have access to options. Many of the gym workouts currently gaining a lot of attention are some time-tested ones including spinning class and jazzercise as well as grounded surfing and club-inspired classes.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 92%
Freshness 8%
