Inspiration from the foodie movement is causing many consumers to look beyond basic lemonade and iced tea mixes when it comes to crafting DIY drinks. Although there are an abundance of at-home kits aimed at making mixology easy, these non-alcoholic drink recipes require even fewer specialty tools and ingredients to prepare.
Popular branded drinks are now easily being emulated by consumers at home, as seen in the Kitchn's Dairy Queen-inspired Strawberry Orange Julius, as well as numerous others that attempt to recreate the flavors of the Starbucks Peppermint Mocha and Pumpkin Spice Latte—often, these recipes are even healthier than the original.
In addition to cost and convenience, the inclusion of superfood ingredients like turmeric, ginger and matcha shows that health remains one of the most important drivers for consumers to create DIY drinks at home.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
