From Mysterious Photo Booth Ads to Crystallized Soda Bottles
Michael Hemsworth — February 15, 2013 — Marketing
The masterminds behind Diet Coke branding techniques are skilled at not only keeping the calorie-free cola relevant in today’s culture, but also doing so we relative style and grace. One of the most popular diet soda’s on the market, Diet Coke has become something of a status symbol as being packed with taste, yet strikingly light.
Diet Coke’s branding strategy involves utilizing of-the-moment celebrities like Marc Jacobs as well as continually partnering with artists to create packaging that is almost to beautiful to discard. What’s more, the company knows its consumers and how to effectively market to them; the majority of Diet Coke drinkers are female, so the company continues to highlight pink shades and bejewelled features.
Diet Coke’s branding strategy involves utilizing of-the-moment celebrities like Marc Jacobs as well as continually partnering with artists to create packaging that is almost to beautiful to discard. What’s more, the company knows its consumers and how to effectively market to them; the majority of Diet Coke drinkers are female, so the company continues to highlight pink shades and bejewelled features.
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