The dating game is a tough one to play, but these innovations aim to make it easier. From Skype speed-dating to dating based on scent, finding your true love is now literally a click, sniff and stare away.
Check out the dating innovations in the slideshow below to read about these and more.
Implications - Mainstream culture has collectively embraced individuality, and single consumers are increasingly looking for ways to meet like-minded individuals. Businesses have responded by creating niche dating services to enable this connection. To capitalize on this opportunity, companies must identify niche subcultures or interest groups and create dating services that cater to individuals within this focused target market.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 64%
Freshness 8%
