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From Skype Speed-Dating to Dating by Scent

 - Jul 24, 2009   Updated: Apr 14 2011
The dating game is a tough one to play, but these innovations aim to make it easier. From Skype speed-dating to dating based on scent, finding your true love is now literally a click, sniff and stare away.

Check out the dating innovations in the slideshow below to read about these and more.

Implications - Mainstream culture has collectively embraced individuality, and single consumers are increasingly looking for ways to meet like-minded individuals. Businesses have responded by creating niche dating services to enable this connection. To capitalize on this opportunity, companies must identify niche subcultures or interest groups and create dating services that cater to individuals within this focused target market.