The people at matchmaking site OneKeyAway.com found the big flaw in internet dating sites - no human interaction! So they developed a service that brings professional singles together. After completing an initial survey and profile at their website, users attend a mixer hosted by OneKeyAway where they're given an "e-Key" which resembles a car alarm remote control. Guests can approach each other, "zap" each other with their e-Key, and they are immediately able to tell how closely they match based on their online surveys. Meeting in a relaxed social environment takes the edge off of those awkward first dates and the e-Key premise keeps things playful.
Why This Trend Is Growing
- Hybrid Dating
- Opportunity to combine online matchmaking with offline socializing, creating a unique experience for professional singles.
- Personalized Matchmaking
- Potential for more targeted matchmaking through initial surveys and profiles to improve matches and increase satisfaction.
- Interactive Socializing
- Innovation opportunity to incorporate playful interactive technologies into social events to make them more enjoyable and engaging.
Industries Being Reshaped
- Online Dating
- Online dating services can expand their offerings by incorporating hybrid dating events, increasing user engagement and satisfaction.
- Event Planning
- Event planning companies can incorporate technology-driven interactive events, providing unique experiences for attendees.
- Market Research
- Market research firms can leverage survey technology to provide personalized recommendations and analysis, improving client satisfaction.
