NZDating is an internet dating site based in New Zealand. They chose to display their service on the back of buses, which ran in a loop together. The concept makes sense when the buses are together (Bus 1 - "find perfect" Bus 2 - "you match"), but the message gets lost when they are not in close proximity to each other. (GUSH Magazine)
Implications - With traditional means of advertising over saturating the market and becoming negligible, marketers must find more inventive ways to garner the attention of their potential customers. Publicity stunts such as the NZDating bus represents a shift from conventional marketing to events-based occurrences that generate media attention by being newsworthy.