When it comes to the 2010 FIFA World Cup, everyone and their mother is tuning in to catch all of the action. Whether it's drooling over Cristiano Ronaldo in Vanity Fair or customizing a sedan with a giant soccer ball on the roof, soccer isn't just a sport--it's become a way of life.
Be sure to browse the gallery for more crazy inventions people have created all for the love of soccer.
Implications - xx
The growing cultural influence of this once exclusively Euro-African sport over the last decade is undeniable. Both the Euro and World Cups are globally watched events whose viewership is only matched by The Olympics and The Superbowl. Whether you're a woman eager to watch sweaty soccer stars dribbling down the field, or a man wishing he could bend it like Beckham, there's something in this sport for everyone.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
